FLS draws knowledge and expertise from experienced individuals within the sports leadership landscape.


Until setting up creative management consultancy beta baboon, Richard, a Cambridge law graduate, was Saatchi & Saatchi’s deputy chairman, heading up its global strategy and innovation practice, helping clients earn loyalty beyond reason among their customers and people.

Board level engagements, involving facilitation of courageous and creative conversations with key customers, regulators, leaders and employees, have been for executive teams led by Sir Andrew Likierman, Dean of London Business School; Ana Botin, now Chairwoman, Grupo Santander; Richard Sexton, Global Head of PwC Assurance; Carlo Barel di Sant'Albano, then CEO of Cushman & Wakefield; and Sir Bernard Hogan-Howe, former Commissioner of the Metropolitan Police.

Recent speaking engagements have been for senior leaders at The Metropolitan Police; Whitbread; Olswang; Amazon; Discovery Communications; Novo Nordisk; for barristers at Middle Temple Hall, London; and for hospital administrators, cardiologists and anesthesiologists in New York.

At London Business School, Richard teaches as Adjunct Professor of Marketing on both degree and executive education programmes, including for EY, Vodafone and Lloyds of London, as well as on three open programmes: Strategic Branding; and Market Driving Strategies; and Next Generation Professional Services Firms. He runs an elective open to all degree students on Creativity in Business.

Beyond his work as a beta baboon, Richard co-founded the Manchester United Supporters Trust; was, for 8 years, a trustee (5 of them as Chairman) of Planting Promise, a sustainable educational enterprise in Sierra Leone; and a trustee of the British Heart Foundation since 2008. In 2015 he joined the Met Police Commissioner’s Management Board as a non executive adviser.

For reviews of his first book, Consiglieri: Leading from the Shadows (Profile Books) and media coverage, see: www.consiglieribook.com

Richard is a Meyler Campbell trained Business Coach.


Vic Luck

Vic is a successful leader and Board member of large international businesses including IBM and PricewaterhouseCoopers, with wide-ranging experience in strategy and organisational development; leadership; performance and financial management; implementing strategic change to drive sustained growth with improved profitability and enhanced corporate reputation.

Building on an unusual blend of senior leadership experience and strong business advisory skills, he is now a non-executive director and leadership consultant/coach as well as a Director of FLS working with senior leaders and Boards enabling them to achieve their enterprise goals and personal development ambitions.

Vic undertakes many roles: Board member at The English Institute of Sport; Chair of the Management Board of The Rugby Players Association; Chair of RFU RWC2015 Legacy Group; Board Member of The Chartered Institute of Public Finance & Accountancy; independent adviser to the RFU on Governance and management appointments; leadership coach to CEOs and their executive teams in a number of corporate organisations and to national league hockey, rugby and netball squads, and football and cricket university teams; coach to a number of professional athletes on their careers after sport.

Vic has a First Class Honours degree in Business Management and a Certificate in Coaching from Henley Management College and is a prize-winning Fellow of the Chartered Institute of Management Accountants and a Chartered Global Management Accountant

Bob Reeves

Bob has spent his career in sport, much of it as Director of Sport, Exercise and Health at the University of Bristol. His particular interest has been in coaching, and he was the only person to be awarded staff coach status in both the National Cricket Association and the RFU. He coached these sports to a high level, including England students and Bristol Rugby, English Universities and Oxford University cricket.

At Bristol University, Bob established one of the first high-performance programmes for students in the UK. Three former members of this programme gained medals in the 2012 Olympic Games and many others have excelled on the international sporting scene.

Bob was a leader in the development of the National Coaching Foundation (now Sports Coach UK) and was for eight years the Minister of Sport representative on the South West Sports Council.

He has been a member of the Council of the Rugby Football Union since 1995. During this time, Bob was instrumental in developing the first strategy for the development of elite performance in English rugby, and he served on player and coach development committees. He was President of the RFU in 2013-14.

Nigel Wray

Nigel is one of the UK’s leading entrepreneurs who has been associated with such high profile names as Domino’s Pizza and Saracens Rugby Football Club. He has a reputation for investing in businesses and helping them to grow for the long term.

He has built up stakes in over 20 companies, virtually all of which have been held for this century. Nigel has been involved in a number of investments across the corporate, property, media, telecoms, leisure and sports sectors and continues to help UK businesses reach their true potential. Nigel Wray is currently the Chairman and major shareholder of Saracens Rugby Football Club.

A keen sports enthusiast Nigel is the proud owner of the Priory Collection, a unique collection of sporting art and memorabilia to excite even those with a mild interest in sport.

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